About

I help companies design empathy-centric products that are intuitive for their users to use. I do this by adding context and insight to the design process.

Photo: Francis Augusto

I am a discerning UX consultant/researcher with a range of practical and analytical skills. I have a hunger to understand behaviours – asking the whys, the hows and what makes people tick. This is topped by a passion for ego-less design thinking and championing lean UX for a better, fairer society.

Having been on the frustrated end of poor UX or UI too many times, I find myself coming up with design challenges and prototyping better alternatives – so why not do it for a career?

PayPal – UK Shopper Analysis

Labour Party – Digital Revolution

Money Advice Service